Build the operating system for the supply chain.
We’re building AI that gives freight forwarders more room to do what they do best. Berel is a Cravto company.
Problems worth your time.
Freight runs on emails, spreadsheets and phone calls. Turning that into software that people trust is hard, and that’s what makes it fun.
Turn a messy email into a clean quote.
Real requests arrive half-written, in any language and any format. Teaching agents to read them like an experienced forwarder is an open problem.
Read thousands of rates without a typo.
Every carrier sends rates differently. Getting them right, and knowing when to ask a person, is where trust is won.
Keep every shipment moving on time.
Milestones come from dozens of sources and often disagree. Making sense of them, and making it calm to look at, is the job.
How we work
A few ideas that shape how we build Berel and how we work together.
Start with the operator
We learn how forwarders really work before we build anything for them.
Keep people in control
Agents do the work and people make the calls. Every feature is designed around that.
Connect, don’t add
What we build should remove a step for our customers, not add another screen.
Own it end to end
From the first sketch to customer feedback, the people who build it see it through.
You might fit in if…
Tick the ones that sound like you.